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Folio

• Medved Outfitters

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• Natalie J

• Drink Me Specialty Tea

• Camp Fernwood Summer Camp for Girls

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• Cooper Hewitt People's Design Awards Promotion for Target

• Cazenovia Fabrics

• Drawn to Letters

• Ariana Gomez Photography

• Niagara Erie Regional Coalition

• Q Financial

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Target is the corporate sponsor of the Cooper Hewitt’s National Design Awards and the People’s Design Awards. The partnership is fitting given Target’s mission of Design For All. Target has been instrumental in bringing good design to the forefront of consumer culture.

Currently, Target does little to promote the Cooper Hewitt’s National Design Awards and the People’s Design Awards. This campaign will be implemented in Target stores as a way of promoting the event, Target’s relationship with good design, and good design in general.

The concept is based on everyone’s familarity with relationships. Whether you are five years old and have a crush during recess; whether you married your high school sweetheart or are single, there is a universal understanding of the good and bad things associated with love and relationships.

The multi faceted campaign will point out to Target shoppers in a humorous way that their relationship with good design is far less complicated than their relationship with a significant other. These humorous taglines will resonate with shoppers even after they leave and will prompt them to visit the Cooper Hewitt website or iPhone app and learn more about the National Design Awards and the People’s Design Awards.

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